Town Appliance Official Blog

Home > Town Appliance Official Blog > Fisher & Paykel: Excellence in Home Appliances

Fisher & Paykel: Excellence in Home Appliances

A Closer Look at the Innovation and Commitment in Fisher & Paykel's Remarkable Home Appliance Lineup

When it comes to household appliances, Fisher & Paykel is a brand that stands tall as an industry leader known for its innovative designs, cutting-edge technology, and a strong commitment to customer satisfaction. With a rich history that spans over 85 years, this New Zealand-based company has consistently pushed the boundaries of appliance manufacturing, earning a reputation for quality and reliability worldwide.


Fisher & Paykel was founded in 1934 by Sir Woolf Fisher and Maurice Paykel, two entrepreneurs with a vision to revolutionize the way people interacted with their everyday appliances. The company started with just 12 employees and a singular goal: to create products that would enrich people's lives and simplify daily tasks. Their unwavering dedication to innovation and customer-centric approach set the stage for Fisher & Paykel's future success.

Innovation as the Key Driver

From its early years, Fisher & Paykel was committed to pushing the boundaries of appliance technology. In 1987, they made a significant breakthrough with the introduction of the world's first dishwasher drawer, changing the way people thought about dishwashers. This innovative design offered flexibility and convenience, allowing users to load and unload dishes more comfortably than traditional models. The company didn't stop there. Fisher & Paykel continued to invest heavily in research and development, resulting in a range of revolutionary products such as the ActiveSmart™ refrigeration technology. This unique system uses sophisticated sensors to monitor and adapt to the user's daily routines, optimizing energy efficiency and extending food freshness.

Sustainable and Eco-Friendly Initiatives

Fisher & Paykel has been at the forefront of promoting sustainability and eco-friendliness in the appliance industry. The company recognizes its responsibility to the environment and has undertaken various initiatives to reduce its carbon footprint. They have been consistently working on improving the energy efficiency of their products, helping consumers save on utility bills while minimizing environmental impact. Moreover, Fisher & Paykel has implemented eco-friendly manufacturing practices, reducing waste and exploring the use of recycled materials. By leading the charge in sustainable appliance design, the brand has inspired other industry players to follow suit.

Aesthetic Appeal and User-Centric Designs

One of the standout features of Fisher & Paykel appliances is their sleek and contemporary designs. The brand believes that appliances should not only perform well but also enhance the overall aesthetics of the home. Their products often feature minimalist lines, stainless steel finishes, and intuitive interfaces, making them a welcome addition to any modern living space. Beyond the visual appeal, Fisher & Paykel places great emphasis on user-centric designs. They conduct extensive research to understand the needs and preferences of their customers. As a result, their appliances are not only stylish but also easy to use, making daily chores a breeze for homeowners.

Recognition and Awards

The relentless pursuit of excellence has earned Fisher & Paykel numerous accolades and awards over the years. Their commitment to quality, innovation, and customer satisfaction has been recognized by industry experts, leading to widespread acclaim and trust among consumers. These accolades serve as a testament to the brand's dedication to maintaining high standards across its product range.

Global Presence and Customer Satisfaction

From its modest beginnings in New Zealand, Fisher & Paykel has expanded its reach to become a global brand. Today, its appliances are available in more than 30 countries, delighting millions of households worldwide. Their commitment to providing top-notch customer service has contributed significantly to their success, earning them a loyal customer base.

Features Present In Fisher & Paykel Home Appliances

  • 1. ActiveSmart™ Refrigeration Technology:

Fisher & Paykel's ActiveSmart™ refrigeration technology is a prime example of their commitment to innovation and energy efficiency. This unique system uses intelligent sensors to monitor and adapt to your daily usage patterns, maintaining a consistent temperature within the Fisher & Paykel refrigerator while optimizing energy consumption. By adjusting cooling levels as needed, ActiveSmart™ ensures your food stays fresher for longer, reducing wastage and saving on energy bills.

  • 2. DishDrawer™ Dishwashers:

Fisher & Paykel's revolutionary DishDrawer™ dishwashers have transformed the way we think about dishwashing. Unlike traditional dishwashers with a single door, DishDrawer™ models feature independent drawers that can be used separately or simultaneously, providing unparalleled flexibility. This user-centric design allows you to wash smaller loads without wasting water and energy, making it an ideal choice for smaller households or those with varying dishwashing needs.

  • 3. SmartDrive™ Technology in Washing Machines:

Fisher & Paykel's washing machines incorporate the innovative SmartDrive™ technology, which replaces the conventional belt-driven system with a direct-drive motor. This results in a quieter, more reliable, and energy-efficient washing experience. The lack of belts also reduces wear and tear, contributing to the longevity of the machine. Additionally, Fisher & Paykel washing machines come with a range of advanced features such as Vortex Wash, designed to provide a deeper clean without compromising on fabric care.

  • 4. AeroTech™ Technology in Ovens:

Fisher & Paykel's AeroTech™ technology takes cooking to a whole new level. These ovens use a unique convection system that evenly distributes heat throughout the oven cavity, ensuring consistent and precise cooking results. Whether you're baking, roasting, or grilling, AeroTech™ ovens deliver exceptional performance and perfectly cooked dishes. Moreover, the intuitive interface and a wide range of cooking modes make Fisher & Paykel ovens a joy to use for both amateur and professional chefs.

  • 5. CoolDrawer™ Multi-temperature Drawers:

The CoolDrawer™ from Fisher & Paykel is a versatile appliance that allows you to customize the temperature of individual compartments. This flexibility enables you to use the Fisher & Paykel drawer as a refrigerator, freezer, or pantry space, depending on your specific needs. The CoolDrawer™ is perfect for entertaining, as it can easily transform from a beverage chiller during parties to a freezer for storing ice cream and desserts.

  • 6. Gas on Glass Cooktops:

Fisher & Paykel gas on glass cooktops combine the precision and control of gas cooking with the sleek and easy-to-clean surface of a glass cooktop. The black ceramic glass not only adds a touch of elegance to your kitchen but also makes maintenance a breeze. The dual-flame burners provide precise heat control, allowing you to go from a rapid boil to a gentle simmer with ease. The cooktops are designed for both functionality and aesthetics, complementing modern kitchen designs.

  • 7. Quiet Performance and Eco-friendly Initiatives:

Fisher & Paykel takes pride in creating appliances that not only perform exceptionally but also operate quietly, minimizing noise disturbance in your home. Whether it's a dishwasher, washing machine, or refrigerator, the brand prioritizes quiet performance without compromising on efficiency.

Additionally, Fisher & Paykel is committed to environmental sustainability and employs eco-friendly manufacturing practices. Their dedication to energy efficiency helps consumers reduce their carbon footprint while saving on utility bills.

Fisher & Paykel has cemented its position as an industry leader in home appliances through its unwavering commitment to innovation, sustainability, and customer satisfaction. With a history spanning over 85 years, the brand's legacy of excellence continues to thrive, driven by a vision to enrich lives and simplify daily tasks. As a global brand available in more than 30 countries, Fisher & Paykel's success is a testament to its loyal customer base and industry recognition. To experience the excellence of Fisher & Paykel appliances firsthand, you can conveniently shop online with us at, where you can explore and purchase a wide range of home appliances that are designed to elevate the standards of modern living. One thing is certain - Fisher & Paykel continues to pioneer excellence in the home appliance industry, driven by innovation, sustainability, and a passion for enriching the lives of their customers worldwide.